At Webber Phillips, our granular data tackles the challenge of engaging the right people with the right messages to make sure that your communication resonates with each individual’s unique background.
By understanding the cultural heritage and diversity of adults within each postcode, we help you fine tune your outreach efforts to drive higher engagement and build stronger connections with your audience.
Origins data provides detailed information about the cultural heritage and ethnicities of populations in specific geographical areas, down to the postcode level. It helps organisations tailor their communication, plan the location of services and optimise the product service and offering, based on deeper understanding of their audience.
Meeting statutory requirements and monitoring progress on equality, diversity and inclusion can be complicated, especially without up to date data. With access to detailed data on over 250 Origins types at postcode level, you can track and measure against the most current and accurate benchmarks to ensure that your company offers an equality service and attracts customers from all backgrounds.
minority groups
Origins data is updated on an annual basis to ensure its accuracy and relevance. We combine the most comprehensive and compliant view of the UK population from Sagacity | Data Insight and Analytics Services (sagacitysolutions.co.uk) with Origins data to create an unparalleled detail on the diversity of UK households.
Whether you’re managing customer insights, HR analytics or marketing strategies, time is of the essence. Our granular postcode level data allows you to prioritise initiatives effectively, ensuring that resources are put where they will have the most impact.
Origins data combines the Origins segmentation of personal and family names with Sagacity’s comprehensive and compliant view of the UK population to provide an understanding of the cultural heritage of local communities.
The Origins segmentation is built from a global file containing the personal and family name combinations of some 601,000,000 adults from around the world. In addition, we have access to personal and family name frequencies covering another 562,000,000 adults. These billion adults are resident in 26 different countries.
Using this information, we have been able to establish an Origins code and its level of confidence for some 4,000,000 different family names and some 1,300,000 personal name.
Origins data is available as a data file at either household, postcode, output area or local authority as well as bespoke geographies.
Origins data is updated on an annual basis. This includes updates to the underlying personal and family reference file as well as Sagacity’s comprehensive and compliant view of the UK population.
